You want to create good content. You want to get that content to the people who need it—usually your customers and employees. You want them to be able to find that content when they need it and act on it when they find it. You want to keep that content working for you until you no longer need it, and you want to do it as cheaply and efficiently as possible. You need content strategies that will help you manage your content throughout its life.
Scratchcat will help you:
- Assess your long-term goals for your content and align them with your other projects and initiatives
- Sort out content-related ownership issues, roles and responsibilities, security issues, and service standards
- Recommend ways to organize, structure, and label your content so it’s easy to find
- Create layout, function, and navigation design plans for your content systems
- Prepare writing guidelines and style guides for your authors
- Establish standards and processes for content development, delivery, maintenance, and retirement
- Develop disaster recovery plans
- Prepare work plans, change management plans, and training materials for your content projects
- Figure out what and how to measure to ensure your content strategies are working